Who we are

Codeft is a cross-functional team of people who share a common goal - to provide result driven solutions for our partners by doing what we are best at.

What started as a freelancing web and mobile app development back in 2010 gave birth to Codeft in 2015. Since then we have been providing our services from Hyderabad, India to our partners across the globe. Our team has grown both in size and capabilities and have become what we are today - a full time digital agency.

We believe that great work is produced as a result of doing what one enjoys the most. We put this in practice while handpicking our team and our day-to-day work to produce the experiences that matter.

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Our values


It is important for us to truly understand what our clients’ needs and constraints are so that we can provide optimum solutions for them. Within the company, it’s just as necessary - we all feel the need to be heard and supported. Empathy is at the heart of our culture.

“Leadership is about empathy. It is about having the ability to relate to and connect with people for the purpose of inspiring and empowering their lives.” — Oprah Winfrey
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Respect for the individual

We understand that strong behavioural cues are key to a well-knit team. So, we weave respect into our interactions with everyone onboard. This mindset encourages all of us to share our ideas freely. This is a natural consequence of being empathetic.

“Everyone should be respected as an individual, but no one idolised.” — Albert Einstein
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We strive to help the team make effective use of the contributions of its members. As a pool of diverse skill sets and perspectives, by joining our efforts together, we all get to do what we are passionate about and co-create meaningful outcomes.

“Individual commitment to a group effort - that is what makes a team work, a company work, a society work, a civilization work." — Vince Lombardi
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Continuous learning

In this age of fast paced technological evolution we instilled continuous learning in our culture. We strive to stay proficient at what we do there by embracing and driving the change.

“The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.” — Alvin Toffler
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Our Modus Operandi

Being Agile, we don't think processes should be set in stone. Instead, we improvise.
Journey Starts here

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When you reach out to us for a solution, we not only study the problem but also study your system as a whole to understand the larger context. This helps us be as thorough as possible while gathering requirements, which can sometimes mean unearthing problems you didn’t know existed. However, we understand that requirements are subject to change over time and make the appropriate changes. Then, based on our study of your system, we create user stories to get the ball rolling.



Once we get a nod from you about the requirements, we wear our planning hats and brainstorm internally to come up with various solutions to your problem(s). During this process, we keep in mind the nature and number of end users of the system in the baking. Then, depending on what suits your time-frame and budget, we choose the most optimal solution.

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It’s now time to create a blueprint for your solution in a manner that is understood by all stakeholders. In the process, we build the best design that maximizes user experience along with an intuitive user interface. It is also the phase where we pair the solution with the technology by choosing the platform and tools necessary to build it.

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Sprint Planning

Here’s where we get down to the brass tacks. We prioritize and plan tasks based on the business goals of the system owner. Then, we divide the project into sprints, arrive at the deliverables for each sprint and get a sign off from the owner. We return to this phase iteratively at the end of each development phase and plan for the next sprint.

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This is where the rubber meets the road. We code your solution in short bursts called sprints during which we try best not to alter the user stories. We operate through meetings and retrospectives and go back to sprint planning at the end of each sprint. Essentially, the success of the sprints depends on all the phases leading up to this phase, so we take every phase seriously.

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Quality Control

While our developers build the software as per your requirements, our QA team won’t sleep until they find all those bugs lurking in the unfathomable depths of the code. Our developers treat each bug as a challenge and their expertise takes the near perfect code to make it perfect. Once we run the code by the eagle eye of our QA team, we run it by end users as a final check on how it is meeting the business goals of the proposed system.

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The code is now ready to ship. Almost. We check the pulse of all the stakeholders involved and once we find they are all happy, we get our buzzing team to package and deploy the code on the live server.



Being an end-to-end solution provider, we realize that our role and relationship with the client doesn’t end with shipping the product. Subsequently, we walk the system owner through any version changes of the software involved. We also work closely with the owner to build any functionality or feature changes into the system to keep the product relevant and useful.

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